W3S Group

Why W3S

How can W3S add value to your business?
Our experienced team of mentors, advisors, and consultants will help your traditional business transition into web3 in many ways.

Here are three examples:

1. Assessing the potential of web3 technologies: Our team of advisors can help you understand the potential of web3 technologies, such as blockchain and decentralized applications (dApps), and how they can be leveraged to benefit your business. Helping you to create a sustainable and future-proof business.

2. Identifying opportunities for adoption: Our advisors can help you identify opportunities for adopting web3 technologies to maximize the potential of your business. Such as integrating dApps into your existing product or service offering or by building new products or services that leverage the decentralized web, attracting new customers and engaging with this new and exciting sector.

3. Developing a roadmap for adoption: Once you have identified opportunities for adoption, our team can help you develop a roadmap for transitioning your business to web3. Including recommendations for implementing new technologies, training employees, building partnerships and attracting investment.

Overall, the role of W3S advisors is to support the project team in achieving their goals and maximizing their impact on the web3 ecosystem and all relevant stakeholders.

Meet the Team

Jonathan Pullinger

After studying at Cambridge, JP went to work for JP Morgan. In 2012 JP left the traditional banking work behind and moved into web3. Starting his journey in bitcoin mining, he soon moved into coding, marketing, fundraising and business strategy (his current fundraising efforts total $621.25m).

JP began crypto marketing in 2013, developing sales and marketing plans for our bitcoin mining solution, working with angel investors and single-family offices for funding, and generating healthy returns over five years. He firmly believes that the future of DeFi (Decentralised Finance) is rooted in choice, speed of execution and reduced settlement costs. Not the simplistic view that everyone should and wants to become a bank.

JP has worked as a consultant for over one hundred web3 projects - many via Outlier Ventures, successfully advising them while offering market foresight and competitive insight to improve success.

In his spare time, JP enjoys walking his dog, reading, playing video games, travelling, film, visiting art galleries, model trains and Scalextric.

Esben Stockmarr

Esben is an entrepreneur, venture developer and financier with more than 12 years of experience across technology and ﬁnance.

Esben got involved with blockchain and web3 in 2016 and has since been involved with multiple blockchain projects across media, art and ﬁnance, advising on strategy, business development and capital raising. He strongly believes that web3 technology has the potential to enhance both business model and technology across a number of verticals, and he advises several private equity funds and family offices on technology, blockchain and web3.

Previously, Esben founded PE-backed venture studio Uruz Labs. was a venture developer with Rocket Internet in Europe and Asia, and VC investor at Sunstone Capital. Esben holds a BSc in marketing and economics and an MSc in Economics and Business Administration from Copenhagen Business School. Esben is an alumni of MIT’s global entrepreneurship bootcamp.

Esben loves travelling, martial arts, reading and enjoys art/music.

Ry Leong

Driven by an educational background in traditional engineering disciplines as well as a fascination for modern internet culture, Ry quickly discovered whilst hanging out in a small corner of the internet that working with the Web3 community was the best way for her to meld her interests together.

Prior to W3S, she worked in multiple facets of Web3 marketing and business strategy for various dApps and blockchain infrastructure projects, most recently as the Social Media Lead at API3.

Aside from marketing, Ry also brings a strong understanding of business fundamentals from her professional experience in corporate finance and controlling.

In her spare time, she enjoys reading books where nothing really happens, as well as partaking in any and all things music-related, especially electronic music and jazz.

Her absolute favourite thing about working in this industry is the open attitude towards technological and philosophical innovation.

Alexandre Caillol, CFA

Following his French engineering MSc & corporate finance MBA, Alexandre went on leading sales operations for major traditional finance technology providers such as Bloomberg, Moody’s Analytics and Brevan Howard’s Sigtech.

In 2021, following series A funding, he was hired to build Nansen’s institutional sales strategy, hire & manage the global business development teams in preparation for their next successful round. Alexandre is now consulting for other creative on-chain data analytics startups. He enjoys collaborating directly with CEOs & founders as well as coaching more junior team members.

Versatile, entrepreneurial, result-driven coach-player with 18 years of experience structuring diverse pricing models & managing strategic partnerships, Alexandre has a proven track record of hiring & leading overachieving sales teams. He supports large & nimble organisations alike, through a deep understanding of clients’ workflows, complex sales cycles & emerging use cases.

You may also catch Alexandre cycling, hiking or geeking out on AI, permaculture & experiential event production.

LEAH STUHLTRAGER

LEAH STUHLTRAGER founded one of the early gallery spaces in Williamsburg, Brooklyn where she specialized in creative technology. LS expanded to Berlin, Germany in 2012 as THE WYE GmbH to work with innovators (Seedcamp, BOB/Tech Crunch Europe, Made in NYC Media Center, Projekt Zukunft, Ocean Protocol, aeternity blockchain, Lexus, BMW, Recruit Technologies, Medienboard, Billboard, Berlin Senate, among others.)

She’s curated programming for CYFEST, SOFA, Convergence as well as Lincoln Center, Coachella, E-Halle, Contemporary Istanbul, The Hermitage Museum, Oriental Pearl Tower, Roppongi Hills, London's Great Eastern Wall, and Cà Foscari Zattere during the Venice Biennale.

She’s mentored at accelerator programs, advised governments, consulted for corporations including Outlier Ventures, Coca Cola, L’Oreal, and Deutsche Bank. She’s served as Editor-in-chief of AHEAD - a full color ART :: TECH magazine distributed with the Sunday edition of prestigious FAZ newspaper; powered by TEDxBerlin where she served as a Board Member.

Her longtime passion: blockchain.

Jack Boreham

Jack Boreham is the editorial director and acclaimed writer of Metaverse Insider: a leading metaverse-focused website considered the most successful metaverse publication globally. He has been at the forefront of the platform's enormous growth as a Metaverse specialist -writing and advising projects in the Metaverse space.

Jack also works with Hackernoon and The Economist.

Josh Kent

Josh Kent has actively contributed to community management and growth for multiple projects. He has developed community growth strategies and helped implement Salmonomics in AgTech and DeFi projects.

Josh is based in Africa and draws upon local talent pools to support community moderating and the creation of high-quality social media posts.

In his spare time, Josh enjoys working out at his local gym and reading Coin Telegraph and the Daily Hodl.

FAQ

What is Web3?
Web3, also known as the decentralized web, refers to the use of blockchain technology to enable decentralized applications (dApps) and peer-to-peer networks to exchange information and value directly between users, without the need for intermediaries.

Web3 technologies, such as Ethereum, provide a decentralized platform for developers to build and deploy dApps, allowing users to interact with these applications in a secure and transparent manner.

Web3 technologies hold the promise of enabling new types of decentralized, transparent, and secure online experiences that can disrupt traditional centralized models of the internet.

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What is the Metaverse?
The metaverse is a virtual world created by converging virtually enhanced physical reality and physically persistent virtual space, including the sum of all virtual worlds, augmented reality, and the internet.

It is a shared, immersive digital space where people can interact with each other and virtual objects and experiences in real time. The term was coined by science fiction author Neal Stephenson in his 1992 novel Snow Crash.

The metaverse concept has gained significant attention and interest in recent years, with many people and organizations exploring this technology's potential uses and implications.

How will the Metaverse impact society?
The impact of the metaverse on society is a subject of much debate and speculation. However, the metaverse has the potential to revolutionize many aspects of culture, including how we work, socialize, and do business.

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Here are a few potential ways that the metaverse could impact society:
1. Changes in the way we work and do business: The metaverse could enable people to work remotely in a more immersive and interactive way. The metaverse could allow new types of companies and business models and facilitate more immersive and interactive shopping experiences.

2. Changes in how we socialize and entertain ourselves: The metaverse could provide new ways for people to date and connect, regardless of their physical location. The metaverse could offer new forms of entertainment.

3. Changes in how we learn: The metaverse could provide new opportunities for education and learning, enabling students to interact with each other and with virtual learning environments in real time.

These potential impacts are just a few examples, and the actual effect of the metaverse on society will depend on how it is developed and used - that's why we believe W3S is crucial to building a sustainable future.

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Why does strategic advice matter?
Strategic advice matters because it helps individuals and organizations make strategic decisions about their long-term business plans and corporate goals.

Sound strategic advice can help a business better understand the future landscape in which it will operate, identify opportunities, threats, and help develop a roadmap for longevity and sustainable long-term growth. It can also help you allocate resources effectively and make informed trade-offs.

Strategic advice can come from various sources, including consultants, advisors, and mentors.

What is DeFi vs CeFi?
DeFi stands for "Centralised Finance" and CeFi stands for "Decentralised Finance". The main difference between the two is that CeFi refers to financial systems and institutions that are controlled by a central authority, such as traditional banks, while DeFi refers to financial systems and institutions that are built on blockchain technology and operate in a decentralised manner, with no central authority controlling them.

CeFi typically involves the use of traditional financial instruments and intermediaries, while DeFi typically involves the use of digital assets and smart contracts.

What are the advantages of DeFi-based transactions over CeFi?
The key to the advantages of DeFi over CeFi lies in its underlying technology - blockchain-hosted smart contracts. Smart contracts are a lower-risk, not to mention capital- and time-optimal way of conducting financial transactions between two or more parties.

Smart contracts directly codify the terms of the contract between buyer and seller into a program hosted on a blockchain such as the Ethereum network. When (and only when) agreed-upon conditions are met according to the terms laid down in the contract, the contract is automatically executed.

This eliminates the nebulous need for trust between parties, allowing absolute transparency. A trusted third-party is no longer required to serve as an intermediary e.g. in cases of escrow, thus optimising transaction efficiency and reducing transaction fees.

Tomorrow belongs to those who build today.

Who are the W3S Group?